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Email & WhatsApp Marketing

Turn your existing customer database into a recurring revenue machine with automated nurture sequences and smart broadcasts.

Overview

Your existing customer list is the most underutilised asset in most service businesses. A plumber who serviced 300 homes last year has 300 warm contacts who already trust him. With strategic Email and WhatsApp automation, that list becomes a predictable source of repeat bookings, referrals, and 5-star reviews — all on autopilot.

WhatsApp is India's most powerful direct marketing channel, with a 98% open rate and average response times under 3 minutes. We set up the official WhatsApp Business API, build TRAI-compliant broadcast sequences, and configure automated flows that work while you sleep — from post-service follow-ups to festival offer broadcasts to re-engagement campaigns for dormant customers.

Core Benefits

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98% Open Rate (WhatsApp)

WhatsApp messages are seen by virtually everyone who receives them — unmatched reach compared to email or social media.

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Automated Repeat Revenue

Service reminder sequences (e.g., AC maintenance after 6 months) that automatically re-book customers without manual outreach.

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Festival Campaigns

Personalised Diwali, New Year, and seasonal offer broadcasts that drive spikes in bookings at the right time.

Review Request Flows

Post-service WhatsApp sequences that achieve 4–6× higher review conversion than asking verbally.

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Win-Back Campaigns

Reactivate customers who haven't booked in 6–12 months with targeted "we miss you" campaigns and exclusive offers.

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Delivery & Read Analytics

Track exactly who received, opened, and clicked every broadcast — enabling precise performance measurement.

What’s Included

WhatsApp Business API setup (official Meta API)
TRAI-compliant opt-in flow for customer database
3 automated WhatsApp sequences (welcome, post-service, review)
Monthly festival/seasonal broadcast campaigns (2/month)
Service reminder sequences (6-month, annual)
Re-engagement campaigns for dormant customers
Email welcome & nurture sequence (5 emails)
Lead nurture drip — 30-day educational email sequence
A/B testing of message templates
Monthly analytics report (opens, clicks, conversions)
Database segmentation setup

How It Works

Database Audit

We review and clean your existing customer database — WhatsApp numbers, email addresses, service history, and purchase dates.

API Setup

Official WhatsApp Business API is set up and verified. Opt-in compliance flow is configured to ensure TRAI compliance.

Sequence Building

We write and build all automated flows: welcome, post-service follow-up, review request, service reminders, and re-engagement.

Calendar & Broadcasts

A 3-month broadcast calendar is created with festival campaigns, seasonal offers, and service announcements.

Ongoing Management

We send all broadcasts on schedule, monitor delivery rates, analyse campaign performance, and optimise copy monthly.

Typical Client Results

98% WhatsApp message open rate
+30% Repeat booking increase (6 months)
More reviews via automated request
₹0 Extra staff for outreach

Who Is This For?

This service is designed specifically for Indian service-based businesses. It works best for:

Service businesses with 100+ past customers Clinics & Wellness Centres AC Repair & Maintenance Companies Salons & Beauty Services Coaching Institutes Packers & Movers (referral generation) Any business wanting predictable repeat revenue

Frequently Asked Questions

Yes, when done through the official WhatsApp Business API with proper opt-in consent from recipients. We set up a fully TRAI-compliant opt-in system so every recipient has explicitly consented to receive messages.

The free WhatsApp Business App is limited to 256 contacts per broadcast and requires manual sending. The official API supports unlimited sends, scheduling, automation, and analytics — we use only the official API.

Yes, but only contacts who have previously interacted with your business (past customers). Cold lists are not permitted. We help you structure the opt-in consent process for new leads going forward.

Typically 2–4 broadcast messages per month plus automated sequences triggered by customer actions. We never over-send — frequency is calibrated per industry to maintain high open rates.

We work with your preferred platform (Mailchimp, Klaviyo, Brevo, or others). If you don't have one, we recommend Brevo which has strong India-specific deliverability.

Unlock the revenue hiding in your customer database.

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